Portfolio as Creative Content Director

HMBL. Is a men's underwear company based in India, but has a large target market in Indonesia, a company that has the trademark line of "Comfort starts from within". 

The creative contents that I created for the brand, me and my team have pitched an idea that targeted on gain selling value to the target market of Indonesian people, namely by creating a main character that have a persona that remains fun and charming in his 'boring' life, the content is designed with in such a way as to target all groups, not just men. and because of the creative decisions that my team and I chose, as a result, sales of HMBL. products from October to December increased by 55% and HMBL's social media also gained huge amount followers thanks to our contents